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Apple's Marketing Department (Author: Unknown)
When the Apple IIc was introduced, the informative copy led off with a couple
of asterisked sentences:
It weighs less than 8 pounds.*
And costs less than $1,300.**
In tiny type were these "fuller explanations":
* Don't asterisks make you suspicious as all get out? Well, all
this means is that the IIc alone weights 7.5 pounds. The power
pack, monitor, an extra disk drive, a printer and several bricks
will make the IIc weigh more. Our lawyers were concerned that you
might not be able to figure this out for yourself.
** The FTC is concerned about price fixing. You can pay more if
you really want to. Or less.
-- Forbes
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